The Handbook of Communication and Corporate Social Responsibility
Book Details
Format
Hardback or Cased Book
Book Series
Handbooks in Communication and Media
ISBN-10
1444336347
ISBN-13
9781444336344
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2011
Print length
608 Pages
Weight
1,236 grams
Dimensions
18.10 x 25.60 x 3.80 cms
Ksh 28,950.00
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There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literatureDemonstrates the relevance of effective CSR communication for the management of organizationsThe 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
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