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The Handbook of International Advertising Research

By: USA) Cheng Hong (Ohio University (Author)

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Ksh 34,200.00

Format: Hardback or Cased Book

ISBN-13: 9781444332377

Publisher: John Wiley and Sons Ltd

Publication Date: Mar 21st, 2014

Weight: 1146 grams

Dimension: 18.30 x 25.40 x 3.60 cms

Category: RESEARCH & INFORMATION: GENERAL

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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

Get The Handbook of International Advertising Research by Hong (Ohio University, USA) Cheng at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley and Sons Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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