The Handbook of Managing and Marketing Tourism Experiences
Book Details
Format
Hardback or Cased Book
ISBN-10
1786352907
ISBN-13
9781786352903
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 9th, 2016
Print length
584 Pages
Weight
960 grams
Dimensions
23.20 x 17.90 x 3.80 cms
Product Classification:
Management: leadership & motivationSales & marketing managementTourism industry
Ksh 32,750.00
Manufactured on Demand
Delivery in 29 days
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Quality
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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
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