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The Handbook of Market Intelligence

By: Hans Hedin (Author) , Irmeli Hirvensalo (Author) , Markko Vaarnas (Author)

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Ksh 9,250.00

Format: Hardback or Cased Book

ISBN-13: 9781118923627

Publisher: John Wiley & Sons Inc

Publication Date: Jun 6th, 2014

Weight: 664 grams

Dimension: 25.20 x 17.60 x 2.10 cms

Category: Market research

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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.

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