The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Book Details
Format
Hardback or Cased Book
ISBN-10
1118923626
ISBN-13
9781118923627
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 6th, 2014
Print length
288 Pages
Weight
664 grams
Dimensions
25.20 x 17.60 x 2.10 cms
Product Classification:
Market research
Ksh 7,200.00
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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
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