The Handbook of Market Research for Life Science Companies : Navigating the Gap Between Lab and Market
Book Details
Format
Paperback / Softback
ISBN-10
1041223226
ISBN-13
9781041223221
Publisher
Taylor & Francis Ltd
Imprint
Productivity Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 1st, 2026
Print length
176 Pages
Ksh 7,750.00
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There are times innovation emerges from a lab before the market has even been defined. When that happens, the market must be identified and mapped through iterative steps.
There are times innovation emerges from a lab before the market has even been defined. When that happens, the market must be identified and mapped through iterative steps. This book is a practical playbook for researchers and founders navigating that process, from defining your first market hypothesis to estimating your market size, to collecting and analyzing your own data to find product-market fit. Building on the award-winning first edition, this second edition adds new frameworks for using AI responsibly in research, managing bias in data analysis, harnessing the importance of storytelling and building the continuous research mindset that emerging technologies demand.
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