The Handbook of Media and Mass Communication Theory
Book Details
Format
Hardback or Cased Book
Book Series
Handbooks in Communication and Media
ISBN-10
0470675055
ISBN-13
9780470675052
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
MY
Country of Publication
GB
Publication Date
Apr 25th, 2014
Print length
1008 Pages
Weight
1,878 grams
Dimensions
25.40 x 18.00 x 5.80 cms
Product Classification:
Media studiesMedia studies
Ksh 63,700.00
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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communicationIncludes essays from a variety of global contexts, from Asia and the Middle East to the AmericasGives niche theories new life in several essays that use them to illuminate their application in specific contextsFeatures coverage of a wide variety of theoretical perspectivesPays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
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