The Handbook of Media Audiences
Book Details
Format
Paperback / Softback
ISBN-10
111872139X
ISBN-13
9781118721391
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
MY
Country of Publication
GB
Publication Date
Nov 22nd, 2013
Print length
560 Pages
Weight
842 grams
Dimensions
16.90 x 24.70 x 2.50 cms
Product Classification:
Communication studiesMedia studies
Ksh 7,150.00
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As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.
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