The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
by
Ray Poynter
Book Details
Format
Hardback or Cased Book
ISBN-10
0470710403
ISBN-13
9780470710401
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 13th, 2010
Print length
464 Pages
Weight
994 grams
Dimensions
25.20 x 17.90 x 3.10 cms
Product Classification:
Market research
Ksh 8,000.00
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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.
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