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The Heart of Marketing
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The Heart of Marketing : Love Your Customers and They Will Love You Back

Book Details

Format Paperback / Softback
ISBN-10 1600375596
ISBN-13 9781600375590
Publisher Morgan James Publishing llc
Imprint Morgan James Publishing llc
Country of Manufacture GB
Country of Publication GB
Publication Date May 21st, 2009
Print length 216 Pages
Weight 331 grams
Dimensions 22.60 x 15.40 x 1.40 cms
Product Classification: Sales & marketing
Ksh 2,000.00
Re-Printing 0 in stock

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""The Heart of Marketing"" validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships.
This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it''s about putting your heart into marketing.

This book:

Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;

Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;

Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.

Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.


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