The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Book Details
Format
Hardback or Cased Book
ISBN-10
0071364153
ISBN-13
9780071364157
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 16th, 2001
Print length
400 Pages
Weight
652 grams
Dimensions
23.30 x 15.70 x 3.40 cms
Product Classification:
Social, group or collective psychologySales & marketingPopular psychology
Ksh 4,850.00
Werezi Extended Catalogue
Delivery in 14 days
8 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Get The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by McGraw-Hill Education - Europe and it has pages.
