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The Hidden Intelligence

By: Sandra Weintraub (Author)

Manufacture on Demand

Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780750699372

Publisher: Taylor & Francis Ltd

Publication Date: Jun 5th, 1998

Dimension: 22.90 x 15.20 x 68.00 cms

Category: Management decision making

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Explores what intuition is and is not, and why it is often hidden. This book explores how intuition in its various forms helps to create new products and marketing strategies at large organizations. It demonstrates that when it is used correctly, the intuitively-based decision is always correct.

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