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The Hollywood Brand

By: Peter Catapano (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780815395744

Publisher: Taylor & Francis Inc

Publication Date: Feb 7th, 2018

Weight: 366 grams

Dimension: 16.00 x 23.80 x 1.80 cms

Category: Films, cinema

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The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

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