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The Hollywood Brand
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The Hollywood Brand : Movies and American Modernity

Book Details

Format Paperback / Softback
ISBN-10 0815395752
ISBN-13 9780815395751
Publisher Taylor & Francis Inc
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 12th, 2018
Print length 166 Pages
Weight 270 grams
Dimensions 22.80 x 15.50 x 1.00 cms
Product Classification: Films, cinemaCultural studies
Ksh 10,800.00
Werezi Extended Catalogue 0 in stock

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The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.


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