The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
1st ed. 2021
Book Details
Format
Paperback / Softback
ISBN-10
3658329645
ISBN-13
9783658329648
Edition
1st ed. 2021
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 26th, 2021
Print length
247 Pages
Product Classification:
Business ethics & social responsibilitySales & marketing
Ksh 8,100.00
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The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age.
The study on the impact of the digital consumer''s emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.
Get The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.
