The Importance of Campaign Promises
Book Details
Format
Hardback or Cased Book
ISBN-10
1108843336
ISBN-13
9781108843331
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 3rd, 2022
Print length
200 Pages
Weight
500 grams
Dimensions
23.60 x 15.90 x 1.70 cms
Product Classification:
Research methods: generalPolitical campaigning & advertising
Ksh 14,750.00
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Campaign promises are a cornerstone of democratic representation, yet they signal more to voters than simply a candidate's position. This study uses clear and straightforward experiments to provide ground-breaking evidence that promises have a polarizing effect on how voters evaluate candidates and understand commitment.
Campaign promises are a cornerstone of representative democracy. Candidates make promises to signal to voters their intentions in office and voters evaluate candidates based on those promises. This study unpacks the theorized pathway regarding campaign promises: not whether promises are kept, but what purpose promises serve, what they signal, and how they affect voter decision-making. The author explores the pathways and conditions influencing promises and finds that promises tend to have a polarizing effect on voters'' opinions of politicians, attracting similarly-positioned voters and strongly repelling voters who disagree with a candidate''s position. In addition, voters perceive promise breakers as less honest and less likely to follow through than candidates who more weakly took the same position. With a wealth of data and fascinating case studies, this book is full of important insights into electoral psychology and the study of promises, campaigning, and representation.
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