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The Importance of Campaign Promises

By: Illinois) Bonilla Tabitha (Northwestern University (Author)

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Ksh 18,000.00

Format: Hardback or Cased Book

ISBN-13: 9781108843331

Publisher: Cambridge University Press

Publication Date: Feb 3rd, 2022

Weight: 500 grams

Dimension: 23.60 x 15.90 x 1.70 cms

Category: Research methods: general

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Campaign promises are a cornerstone of democratic representation, yet they signal more to voters than simply a candidate's position. This study uses clear and straightforward experiments to provide ground-breaking evidence that promises have a polarizing effect on how voters evaluate candidates and understand commitment.

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