The Indigo Story : Inside the Upstart that Redefined Indian Aviation
Book Details
Format
Hardback or Cased Book
ISBN-10
9353043557
ISBN-13
9789353043551
Publisher
Rupa Publications India Pvt. Ltd
Imprint
Rupa Publications India Pvt. Ltd
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Sep 20th, 2018
Print length
179 Pages
Weight
436 grams
Dimensions
14.80 x 22.40 x 2.20 cms
Product Classification:
ELT graded readersBusiness communication & presentation
Ksh 4,250.00
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The IndiGo Story analyzes how a startup became a dominant force in the Indian airline industry, surpassing competitors with its success and profitability. The book delves into the company''s journey, revealing its strategies and secrets to achieving rapid growth and market leadership.
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputedeader both in terms of market share and profitability.ucidly written and sharply argued, this book highlights the company''s formative years as a fearless start-up and its evolution into one of India''s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncoversittle-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?Uncover all this and much more in this captivating book.
Get The Indigo Story by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Rupa Publications India Pvt. Ltd and it has pages.
