The Influence Agenda : A Systematic Approach to Aligning Stakeholders in Times of Change
2014 ed.
by
M. Clayton
Book Details
Format
Paperback / Softback
ISBN-10
1349470295
ISBN-13
9781349470297
Edition
2014 ed.
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2014
Print length
260 Pages
Weight
358 grams
Dimensions
14.00 x 21.50 x 1.90 cms
Ksh 6,300.00
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This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.
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