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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

By: Jung Kee Hong (Author) , Australia) Lee You-il (University of South Australia (Author)

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Ksh 22,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415828642

Publisher: Taylor & Francis Ltd

Publication Date: Apr 15th, 2014

Weight: 434 grams

Dimension: 15.70 x 24.10 x 1.60 cms

Category: Banking

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The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries.

Get The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services by Jung Kee Hong at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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