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The Influence of Values on Consumer Behaviour

By: The Netherlands) Kostelijk Erik (Amsterdam University of Applied Sciences (Author)

Manufacture on Demand

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9781138489554

Publisher: Taylor & Francis Ltd

Publication Date: Jan 22nd, 2018

Weight: 370 grams

Dimension: 15.70 x 23.20 x 1.80 cms

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This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

Get The Influence of Values on Consumer Behaviour by Erik (Amsterdam University of Applied Sciences, The Netherlands) Kostelijk at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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