The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032894857
ISBN-13
9781032894850
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 15th, 2025
Print length
152 Pages
Product Classification:
Regional studiesDevelopment studiesSales & marketing
Ksh 27,900.00
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This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.
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