The Info Mesa : Science, Business, and New Age Alchemy on the Santa Fe Plateau

Name: The Info Mesa
Brand: WW Norton & Co
SKU: 9780393341577
Price: 3350 KES
Availability: OutOfStock
ISBN: 9780393341577

by Edward Regis

Book Details

Format Paperback / softback

ISBN-10 0393341577

ISBN-13 9780393341577

Publisher WW Norton & Co

Imprint WW Norton & Co

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 8th, 2026

Print length 270 Pages

Product Classification: Ownership & organization of enterprises Ownership and organization of enterprises Industry & industrial studies Industry and industrial studies Scientific equipment, experiments & techniques Scientific equipment, experiments and techniques Digital and Information technology: general topics Information technology: general issues

KSh 3,350.00

Not Yet Published 0 in stock

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The explosive rise and shining future of Santa Fe's informatics industry, where scientists are converting abstract theory into real profit.

How did a small southwest town transform itself into a hotbed of research science, advanced technology, and money? Tracking key figures in Santa Fe's emerging industries, Ed Regis explains how entrepreneurial scientists are using complexity theory and powerful, experimental computer programs to create practical—and profitable—applications. Their efforts to convert vast, diverse data, whether chemical or biological or computational, into useful information is leading to new drugs and medical therapies, ultimately revolutionizing our understanding of effective business strategies. With cutting-edge technology, companies are able to test chemicals, drugs, and interactions virtually before committing huge laboratory investments.

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