The Info Mesa : Science, Business, and New Age Alchemy on the Santa Fe Plateau
by
Edward Regis
Book Details
Format
Paperback / Softback
ISBN-10
0393341577
ISBN-13
9780393341577
Publisher
WW Norton & Co
Imprint
WW Norton & Co
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 8th, 2026
Print length
270 Pages
Product Classification:
Ownership & organization of enterprisesOwnership and organization of enterprisesIndustry & industrial studiesIndustry and industrial studiesScientific equipment, experiments & techniquesScientific equipment, experiments and techniquesDigital and Information technology: general topicsInformation technology: general issues
Ksh 3,350.00
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The explosive rise and shining future of Santa Fe's informatics industry, where scientists are converting abstract theory into real profit.
How did a small southwest town transform itself into a hotbed of research science, advanced technology, and money? Tracking key figures in Santa Fe's emerging industries, Ed Regis explains how entrepreneurial scientists are using complexity theory and powerful, experimental computer programs to create practical—and profitable—applications. Their efforts to convert vast, diverse data, whether chemical or biological or computational, into useful information is leading to new drugs and medical therapies, ultimately revolutionizing our understanding of effective business strategies. With cutting-edge technology, companies are able to test chemicals, drugs, and interactions virtually before committing huge laboratory investments.
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