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The Innovation Odyssey

By: Christophe Midler (Author) , Marc Alochet (Author) , Christophe De Charentenay (Author)

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Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9781032387468

Publisher: Taylor & Francis Ltd

Publication Date: Apr 21st, 2023

Weight: 358 grams

Dimension: 15.40 x 23.50 x 1.50 cms

Category: ECONOMICS

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This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.

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