The Innovation Odyssey : Lessons from an Impossible Project
Book Details
Format
Hardback or Cased Book
ISBN-10
103245430X
ISBN-13
9781032454306
Publisher
Taylor & Francis Ltd
Imprint
Auerbach
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 21st, 2023
Print length
226 Pages
Weight
458 grams
Dimensions
23.90 x 16.30 x 1.80 cms
Ksh 24,300.00
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This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.
Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.
The book features in lessons in:
- Strategy revealing the complexity of international product development and the conditions for its implementation in todays fragmented world
- Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
- Innovation demonstrating that the electrification of mobility can be combined with affordable prices
- Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
- Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.
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