The Innovation Stack : Building an Unbeatable Business One Crazy Idea at a Time
by
Jim McKelvey
Book Details
Format
Hardback or Cased Book
ISBN-10
0593086732
ISBN-13
9780593086735
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 10th, 2020
Print length
288 Pages
Weight
412 grams
Dimensions
14.80 x 21.90 x 2.60 cms
Product Classification:
Business & management
Ksh 4,300.00
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An inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company.
In 2009 Jim McKelvey lost a sale because he couldn''t accept American Express cards. Frustrated by the high costs and difficulty of accepting card payments, McKelvey joined his friend Jack Dorsey (the co-founder of Twitter) to launch Square, a startup that would enable small merchants to accept card payments on their mobiles. But just as Square was taking off, Amazon launched a similar product - but retreated within a year. How did Square beat the most dangerous company on the planet? Was it just luck? McKelvey eventually found the key: a strategy he calls the Innovation Stack.
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