The Innovator's Guide to Growth : Putting Disruptive Innovation to Work
Book Details
Format
Hardback or Cased Book
ISBN-10
1591398460
ISBN-13
9781591398462
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
May 27th, 2008
Print length
320 Pages
Weight
798 grams
Dimensions
24.30 x 19.20 x 3.00 cms
Product Classification:
Business innovation
Ksh 5,250.00
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Explains how to create a crucial capability for unlocking disruption's transformational power. This book provides a set of tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
More than a decade ago, Clayton Christensen''s breakthrough book The Innovator''s Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen''s research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.
In The Innovator''s Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption''s transformational power.
With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm''s future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action
Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
In The Innovator''s Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption''s transformational power.
With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm''s future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action
Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
Get The Innovator's Guide to Growth by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages.
