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The INSEAD-Wharton Alliance on Globalizing

By: France) Gatignon Fontainebleau Hubert (INSEAD (Author) , University of Pennsylvania) Kimberly Wharton School John R. (Professor (Author)

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Ksh 11,500.00

Format: Hardback or Cased Book

ISBN-13: 9780521835718

Publisher: Cambridge University Press

Publication Date: Sep 20th, 2004

Weight: 886 grams

Dimension: 23.40 x 16.20 x 3.20 cms

Category: Globalization

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The INSEAD-Wharton Alliance examines the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts from both INSEAD and Wharton, it offers a timely, non-partisan treatment of these increasingly important issues.

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