The Insider's Guide to Innovation at Microsoft
Book Details
Format
Hardback or Cased Book
ISBN-10
888845284Y
ISBN-13
9798888452844
Publisher
Post Hill Press
Imprint
Post Hill Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 10th, 2025
Print length
256 Pages
Weight
438 grams
Dimensions
21.70 x 14.70 x 2.50 cms
Product Classification:
Business innovationManagement: leadership & motivationOrganizational theory & behaviour
Ksh 3,950.00
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In this unique guide, you’re not just reading about innovation—you're learning how to do it from the people behind some of the biggest breakthroughs of the last 50 years at one of the most influential and valuable companies in the world.
In this unique guide, you’re not just reading about innovation—you''re learning how to do it from the people behind some of the biggest breakthroughs of the last 50 years at one of the most influential and valuable companies in the world.
Are there innovation truisms that hold from one initiative to the next? Are there strategies that appear again and again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors common to creative leadership in every role, from research to sales? And if these patterns exist, could they be distilled into teachable practices? These are the questions Dean Carignan and JoAnn Garbin, two senior innovation leaders at Microsoft, set out to answer.
The Insider’s Guide to Innovation at Microsoft reveals the patterns behind Microsoft’s biggest wins and losses—from the Xbox revolution to the Windows Mobile miss and the unexpected rise of Bing in AI. Based on dozens of interviews only fellow “Microsofties” could secure, this book shares behind-the-scenes stories brimming with insights and proven practices that transcend time and technology.
Are there innovation truisms that hold from one initiative to the next? Are there strategies that appear again and again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors common to creative leadership in every role, from research to sales? And if these patterns exist, could they be distilled into teachable practices? These are the questions Dean Carignan and JoAnn Garbin, two senior innovation leaders at Microsoft, set out to answer.
The Insider’s Guide to Innovation at Microsoft reveals the patterns behind Microsoft’s biggest wins and losses—from the Xbox revolution to the Windows Mobile miss and the unexpected rise of Bing in AI. Based on dozens of interviews only fellow “Microsofties” could secure, this book shares behind-the-scenes stories brimming with insights and proven practices that transcend time and technology.
Get The Insider's Guide to Innovation at Microsoft by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Post Hill Press and it has pages.
