The Intelligent Video Technology – Essays on Shopper Behavior at the Point of Sale : Essays on Shopper Behavior at the Point of Sale
New
Book Details
Format
Paperback / Softback
ISBN-10
363163983X
ISBN-13
9783631639832
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Jan 17th, 2013
Print length
162 Pages
Weight
228 grams
Dimensions
21.10 x 14.80 x 1.40 cms
Product Classification:
Market research
Ksh 7,350.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Intelligent Video Technology (IVT) is a combination of 24/7 digital video monitoring that measures customers’ real-time interactions at store-, category- and product-levels. This book analyzes on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced IVT.
This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent Video Technology (IVT). IVT is a combination of 24/7 digital video monitoring that measures customers’ real-time interactions at store-, category- and product-levels. The empirical study tracks over 60,000 shoppers during a six-month period. Shopper’s gender, dwell time and engagement within pre-defined locations in the store, as well as actual single product takeaways from the display or shelf are measured precisely. In sum, the author offers a variety of new insights into the shopping behavior of customers shortly before and at the time of purchase or non-purchase.
Get The Intelligent Video Technology – Essays on Shopper Behavior at the Point of Sale by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang AG and it has pages.
