The Interaction Field : The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
Book Details
Format
Hardback or Cased Book
ISBN-10
1541730518
ISBN-13
9781541730519
Publisher
PublicAffairs,U.S.
Imprint
PublicAffairs,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 15th, 2020
Print length
240 Pages
Weight
438 grams
Dimensions
24.20 x 16.00 x 2.50 cms
Product Classification:
Business strategy
Ksh 4,500.00
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Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth.
Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.
Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn''t care much about your brand and your other assets, and it either rushes past you or mows you down.
In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn''t expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems.
The future is going to be about creating value for everyone. Businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.
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