The Internationalisation of Retailing
Book Details
Format
Paperback / Softback
ISBN-10
071464174X
ISBN-13
9780714641744
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 1996
Print length
220 Pages
Weight
340 grams
Product Classification:
International business
Ksh 9,650.00
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In this volume, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
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