The Internationalisation of Retailing
Book Details
Format
Hardback or Cased Book
ISBN-10
0714646482
ISBN-13
9780714646480
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 1996
Print length
218 Pages
Weight
408 grams
Product Classification:
International business
Ksh 30,600.00
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In this volume, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
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