The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
1st ed. 2016
Book Details
Format
Hardback or Cased Book
ISBN-10
1137534281
ISBN-13
9781137534286
Edition
1st ed. 2016
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 2016
Print length
216 Pages
Weight
414 grams
Dimensions
22.00 x 15.50 x 1.80 cms
Product Classification:
Business strategyMarket researchOrganizational theory & behaviour
Ksh 9,000.00
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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
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