The Jolt Effect : How High Performers Overcome Customer Indecision
Book Details
Format
Hardback or Cased Book
ISBN-10
0593538102
ISBN-13
9780593538104
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 20th, 2022
Print length
256 Pages
Weight
440 grams
Dimensions
16.10 x 23.80 x 2.70 cms
Product Classification:
Business & management
Ksh 5,050.00
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For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
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