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The Jolt Effect : How High Performers Overcome Customer Indecision

By: (Author) Matthew Dixon , (Author) Ted McKenna

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Ksh 5,050.00

Format: Hardback or Cased Book

ISBN-10: 0593538102

ISBN-13: 9780593538104

Publisher: Penguin Putnam Inc

Imprint: Portfolio

Country of Manufacture: US

Country of Publication: GB

Publication Date: Sep 20th, 2022

Print length: 256 Pages

Weight: 440 grams

Dimensions (height x width x thickness): 16.10 x 23.80 x 2.70 cms

Product Classification: Business & management

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For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.

Get The Jolt Effect by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Penguin Putnam Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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