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The Language of Advertising

By: UK) Goddard Angela (Formerly at York St. John University (Author)

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Ksh 35,100.00

Format: Hardback or Cased Book

ISBN-13: 9780415278027

Publisher: Taylor & Francis Ltd

Publication Date: Apr 11th, 2002

Dimension: 24.60 x 18.90 x 47.60 cms

Category: LINGUISTICS

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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