The Language of Advertising : Written Texts
Book Details
Format
Paperback / Softback
Book Series
Intertext
ISBN-10
0415278031
ISBN-13
9780415278034
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 11th, 2002
Print length
144 Pages
Weight
276 grams
Dimensions
24.40 x 17.50 x 0.90 cms
Product Classification:
Semantics, discourse analysis, etcLanguage teaching & learning material & courseworkAdvertising
Ksh 4,700.00
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ''satellite'' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ''reader'' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person''s Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen ''on the move''
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ''reader'' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person''s Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen ''on the move''
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Get The Language of Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
