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The Language of Advertising

By: UK) Goddard Angela (Formerly at York St. John University (Author)

2 in stock

Ksh 5,000.00

Format: Paperback or Softback

ISBN-13: 9780415278034

Publisher: Taylor & Francis Ltd

Publication Date: Apr 11th, 2002

Weight: 276 grams

Dimension: 24.40 x 17.50 x 0.90 cms

Category: Semantics, discourse analysis, etc

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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