The Language of Advertising
Book Details
Format
Paperback / Softback
ISBN-10
0631127437
ISBN-13
9780631127437
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 11th, 1985
Print length
196 Pages
Weight
308 grams
Dimensions
22.80 x 15.10 x 1.30 cms
Product Classification:
Advertising industry
Ksh 7,000.00
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Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.
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