The Language of Branding : Theory, Strategies, and Tactics
Book Details
Format
Paperback / Softback
ISBN-10
0415806747
ISBN-13
9780415806749
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 13th, 2017
Print length
160 Pages
Weight
262 grams
Dimensions
15.40 x 22.80 x 1.00 cms
Product Classification:
PsycholinguisticsPsycholinguistics and cognitive linguisticsSales & marketingSales and marketing
Ksh 10,100.00
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0 in stock
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Quality
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This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
Get The Language of Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
