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The Language of Branding

By: USA) Lerman NY New York Dawn (Fordham University (Author) , USA) Morais Inc. Robert J. (Weinman Schnee Morais (Author) , USA) Luna David (City University of New York (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415899994

Publisher: Taylor & Francis Ltd

Publication Date: Dec 14th, 2017

Weight: 378 grams

Dimension: 15.80 x 23.50 x 1.70 cms

Category: Sociolinguistics

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This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Get The Language of Branding by Dawn (Fordham University, New York, NY, USA) Lerman at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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