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The Language of Employability : A Corpus-Based Analysis of UK University Websites - 2022 ed.

By: (Author) Maria Fotiadou

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Ksh 16,200.00

Format: Hardback or Cased Book

ISBN-10: 3031102517

ISBN-13: 9783031102516

Edition: 2022 ed.

Publisher: Springer International Publishing AG

Imprint: Palgrave Macmillan

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 2nd, 2022

Print length: 292 Pages

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This book employs a corpus-based Critical Discourse Analysis (CDA) methodology to analyse the language used by university careers services in the UK.

This book employs a corpus-based Critical Discourse Analysis (CDA) methodology to analyse the language used by university careers services in the UK. Drawing on a corpus which includes the public-facing websites of careers services from 24 Russell Group and 34 Post-92 universities, the author highlights some of the potentially problematic ''common-sense'' views and ideas that are currently promoted to students using these services. She argues that the language used by university websites promotes neoliberal ideology and encourages the denaturalisation of such language. This book will be of interest to linguists, sociologists, education scholars, and scholars who are otherwise interested in the notion of employability.


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