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The newspaper is to the twentieth century what the novel was for the nineteenth century: the expression of popular sentiment. In the first of a three-volume study of journalism and what it has meant as a source of knowledge and as a mechanism for orchestrating mass ideology, Melvin J. Lasky provides a major overview. His research runs the gamut of material found in newspapers, from the trivial to the profound, from pseudo-science to habits of solid investigation.

The volume is divided into four parts. The first attacks deficiencies in grammar and syntax with examples from newspapers and magazines drawn from the German as well as English-language press. The second examines the key issues of journalism: accuracy and authenticity. Lasky provides an especially acute account of differences between active literacy and passive viewing, or the relationship of word and picture in defining authenticity.

The third part emphasizes the problem of bias in everything from racial reporting to cultural correctness. This is the first systematic attempt to study racial nomenclature, identity-labeling, and literary discrimination. Lasky follows closely the model set by George Orwell a half century earlier. The final section of the work covers the competition between popular media and the redefinition of pornography and its language. The volume closes with an examination of how the popular culture both influenced and was influential upon literary titans like Hemingway, Lawrence, and Tynan.

Communicating Ideas is the first attempt to place publishing in America in its political and commercial setting. The book addresses the political implications of scholarly communication in the era of the new computerized technology. Horowitz does so by examining classic problems of political theory in the context of property rights versus the presumed right to know, and the special strains involved in publishing as a business versus information as a public trust Offering a knowledgeable and insightful view of publishing in America and abroad, this book makes an important contribution to the study of mass culture in advanced societies.The discussion ranges considerably beyond scholarly publications into communication as a whole, encompassing a wide range of issues from cable and satelite television control to specialized issues in copyright legislation, the prize system in publishing, and the definition of standards of the industry. This new edition, expanded by fully one third, expands on such themes, and in addition deals with Horowitz''s new research on the history of social science publishing.The first edition, published in 1986, was described by WE. Coleman as "a marvelous book which indeed offers a realistic analysis of publishing." John P. Dessauer declared that "no one thinking seriously about the future of scholarly communication can afford to ignore his work, in particular his treatment of basic issues." Joseph Gusfield (Los Angeles Times), in his review, noted that "Horowitz is alive to the possibilities and barriers for academics to reach a wider audience and for lay persons to utilize scholarship. Both groups can learn much from this intelligent book." And Philip G. Altbach (Scholarly Publishing) concluded his review by saying that Communicating Ideas "will be of interest not only to publishers and editors, but also to librarians and to sociologists of science."

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The Language of Journalism : Volume 1, Newspaper Culture

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