The Language of Organizational Styling
by
Lionel Wee
Book Details
Format
Paperback / Softback
ISBN-10
110766697X
ISBN-13
9781107666979
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 28th, 2019
Print length
211 Pages
Weight
322 grams
Dimensions
15.40 x 22.80 x 1.20 cms
Product Classification:
Sociolinguistics
Ksh 5,750.00
Manufactured on Demand
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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
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