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The Language of Organizational Styling

By: Lionel (National University of Singapore) Wee (Author)

1 in stock

Ksh 6,250.00

Format: Paperback or Softback

ISBN-13: 9781107666979

Publisher: Cambridge University Press

Publication Date: Mar 28th, 2019

Weight: 322 grams

Dimension: 15.40 x 22.80 x 1.20 cms

Category: Sociolinguistics

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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

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