The Language of Persuasion on Instagram : A Systemic Functional Approach to Multimodal Tourism Discourse
by
Elena Mattei
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Research in Language and Communication
ISBN-10
1032937483
ISBN-13
9781032937489
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 8th, 2025
Print length
288 Pages
Weight
453 grams
Product Classification:
Language: history & general worksSociolinguisticsDiscourse analysisTourism industry
Ksh 28,800.00
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This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards’ use of Instagram and official websites.
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