The Languages of Business : An International Perspective
Book Details
Format
Paperback / Softback
ISBN-10
0748608338
ISBN-13
9780748608331
Publisher
Edinburgh University Press
Imprint
Edinburgh University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 9th, 1997
Print length
264 Pages
Weight
416 grams
Dimensions
23.30 x 15.70 x 1.50 cms
Product Classification:
Language teaching & learning material & courseworkBusiness & management
Ksh 4,700.00
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This book explores how people around the world, speaking different languages, accomplish business.
What do real people around the world actually say when they meet for business purposes? This book explores how people around the world, speaking different languages, accomplish business. It explores the cultural assumptions underlying a variety of task-oriented verbal interactions - from a simple book purchase to a complex bargaining session. The languages covered include varieties of English (British, American and Australian) used in inter-cultural settings--such as American and Japanese, or Australian and Korean/Vietnamese Japanese--and other languages such as German, Spanish, Italian, and Brazilian Portuguese as used in intra-cultural situations.
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