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The Lean Approach to Digital Transformation
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The Lean Approach to Digital Transformation : From Customer to Code and From Code to Customer

Book Details

Format Paperback / Softback
ISBN-10 1032225017
ISBN-13 9781032225012
Publisher Taylor & Francis Ltd
Imprint Productivity Press
Country of Manufacture GB
Country of Publication GB
Publication Date May 6th, 2022
Print length 226 Pages
Weight 476 grams
Dimensions 17.80 x 25.30 x 2.20 cms
Ksh 7,150.00
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The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.

The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.


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