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The Lean Approach to Digital Transformation

By: Yves Caseau (Author)

Manufacture on Demand

Ksh 25,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032225029

Publisher: Taylor & Francis Ltd

Publication Date: May 6th, 2022

Dimension: 25.40 x 17.80 x 62.00 cms

Category: Production & quality control management

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The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.

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