The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by
Eric Ries
Book Details
Format
Hardback or Cased Book
ISBN-10
0307887898
ISBN-13
9780307887894
Publisher
Random House USA Inc
Imprint
Crown Publishing Group, Division of Random House I
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Sep 13th, 2011
Print length
336 Pages
Weight
460 grams
Dimensions
21.60 x 14.20 x 2.70 cms
Product Classification:
Business innovation
Ksh 5,750.00
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Outlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a business that can adapt to continuous customer feedback.
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