The Learning Trap : How Byju’S Took Indian Edtech For A Ride
Book Details
Format
Paperback / Softback
ISBN-10
9353452325
ISBN-13
9789353452322
Publisher
Juggernaut Publication
Imprint
Juggernaut Publication
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 10th, 2023
Print length
280 Pages
Weight
208 grams
Dimensions
19.90 x 13.30 x 2.00 cms
Product Classification:
Business innovation
Ksh 1,800.00
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Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research.
Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.
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