The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
3 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1398624268
ISBN-13
9781398624269
Edition
3 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2025
Print length
472 Pages
Weight
870 grams
Dimensions
24.10 x 16.70 x 3.50 cms
Product Classification:
Business strategySales & marketing managementAdvertising
Ksh 7,400.00
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Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Get The Luxury Strategy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
