The Machine Age of Customer Insight
Book Details
Format
Paperback / Softback
ISBN-10
1839096977
ISBN-13
9781839096976
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 15th, 2021
Print length
240 Pages
Weight
436 grams
Dimensions
17.30 x 24.70 x 2.00 cms
Product Classification:
Sales & marketing managementMarket research
Ksh 5,750.00
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The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
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