The Making of European Consumption : Facing the American Challenge
1st ed. 2015
Book Details
Format
Paperback / Softback
Book Series
Palgrave Macmillan Transnational History Series
ISBN-10
1349476803
ISBN-13
9781349476800
Edition
1st ed. 2015
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2015
Print length
256 Pages
Weight
354 grams
Dimensions
21.50 x 14.10 x 1.70 cms
Ksh 7,900.00
Publisher Out of Stock
0 in stock
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Secure
Quality
Fast
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
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